The first episode of Hustle was broadcast on BBC One on 24 February 2004, driven by a strong advertising campaign organised by Abbott Mead Vickers, surrounding its slogan, “the con is on”. The programme was an immediate success, attracting over 6.7 million viewers, and attracting favourable reviews.
1 - 1The Con Is On Feb. 24, 2004
1 - 2Faking It Mar. 02, 2004
1 - 3Picture Perfect Mar. 09, 2004
1 - 4Cops and Robbers Mar. 16, 2004
1 - 5A Touch of Class Mar. 23, 2004
1 - 6The Last Gamble Mar. 30, 2004